BBB Under Scrutiny

Link: http://bbbroundup.com/moregoofygrades.html

Apparently 49 complaints in three years have the BBB seething. While else would the Better Business Bureau give Starbucks an “F” grade. Of course, when you put things into perspective you have to start questioning the BBB. 49 complaints in three years against the millions of cups of coffee this represents. To me, Starbucks deserves an A+.

The more likely reason that Starbucks got an “F” is because Starbucks chose not to join the BBB. Why should they? Who chooses their coffee from a BBB recommendation? On the other hand, the BBB would love to bill Starbucks hundreds of dollars PER STARBUCKS LOCATION to join. Some 7000 locations at a minimum of $250 each. By this reporter’s math the BBB wants Starbucks to pony up somewhere in the ballpark of $2 MILLION per year for the dubious distinction of being an accredited member of the BBB. And for this sound business decision (deciding to join the BB Starbucks gets an “F.”

For the complete story on the BBB and Starbucks “F” Grade, click here.