BBB Under Scrutiny

Link: http://www.bbbroundup.com

We're not convinced that the motives of the BBB's Letter Grade system were driven by a desire to better serve the public. We suspect that there was a financial motive as well. In any case, the Letter Grade has managed to stir up the media, the judicial system, small businesses in a way that previously never existed.

Monday however, marks another step down the path the BBB has chosen, at least for now, to take. That's the day that one of the five BBB regional offices who chose to not implement the letter grading system back in January, 2009, caves and toes the party line. This is unfortunate for Chicago businesses, but here's hoping it gets the Chicago media involved in the story.

It is our opinion that the current BBB business model is fundamentally flawed and cannot be sustained much longer. Today, bbbRoundup offers its suggestions for making the Better Business Bureau more relevant, more profitable and more useful. Here's the story on how
we'd change the BBB.